April Wachtel is a 22 year veteran in the beverage and hospitality industry. She is an entrepreneur, an experienced mixologist, a cocktail and spirits instructor, and founder and CEO of Swig + Swallow.
April worked in every role from busser to bartender to beverage director to brand ambassador to beverage consultant. She has developed recipes for the likes of Lincoln Center Kitchen and MetLife Stadium, and has taught cocktail classes to over 5000 students at 5 different schools (Astor Center, ICE, Haven's Kitchen, Murray's Cheese, and Audrey Claire Cook.) Her classes and personal philosophy of hospitality were featured in The Wall Street Journal and on the Sundance Channel. April has made multiple appearances on The Today Show, Fox & Friends, and on various shows on Heritage Radio Network. She has been interviewed for Forbes.com, MarthaStewart.com, FastCompany, GoodFood, Men's Health, and Refinery29 among many other outlets.
April founded Swig + Swallow in 2015 as a cocktail batching and delivery service for spirits brands and transitioned it into a line of consumer-facing fresh cocktail mixers with co-founder Gates Otsuji, in spring of 2016. Swig + Swallow launched to the public on Kickstarter in May 2016, meeting the funding goal in less than 30 hours. Currently Swig + Swallow mixers are sold online on their website, on Amazon, Foodkick by Fresh Direct, and at limited Whole Foods in New York and New Jersey.
In her spare time you can find April rock climbing, cycling, practicing yoga, or dancing tango.
Additionally you may have seen April's work mentioned or featured in: (for a list with links, please click here)
Forbes.com, Heritage Radio Network, Greatist.com, Serious Eats, Zagat.com, Cosmo Radio (Siriusxm), Redbook Magazine, Maxim.com, Chilled Magazine, COED, StupidDope, Examiner.com, The Daily Meal, NY Press, The Houston Chronicle, Eat This Drink That Go!, Liquor.com, Craveonline.com, The Massachusetts Beverage Business Journal, Boston.com, Grubstreet, The Improper Bostonian, and Stuff Magazine.
Contact April at: email@example.com